SuperBowl spots: exercises in theatrics, not marketing

If marketing is what you do give people reasons to buy your beer/car/insurance/cola/etc., what we see during timeouts on Super Sunday is not marketing. Theater, standup, skits, self-indulgence and attempts at eye candy, but marketing? No way, no how. Consider the latest line-up of lames aired yesterday. Did the "slapfest" do it for you? Do you really want to go out now and by a Chevy? Do you really think Budweiser and Coors taste any better now than the swill they brewed before? There are more compelling, more entertaining, more interesting skits on Mad TV and SNL, every week, for way less money, than the dreck shoveled at us on Feb. 4.