Top ten reasons why some entrepreneurs are their own worst enemy

When entrepreneurs go bad (jeeze, I'm starting to sound like a venture capitalist): 1. They want marketing to deliver eye candy early and often. 2. They believe their product is so cool and kick-ass, market research is a superfluous luxury. 3. They think marketing is what you do to compensate for a lack of cool, kick-ass product. 4. While denying it, they proceed as if delivery of the product is the objective -- rather than delivery of a successful product. 5. They think "A/B testing" has something to do with grade-point-average. 6. They know good eye candy when they see it. 7. They can't describe what their product does, but believe customers will know it when they see it. 8. "Market testing? User feedback? No time, man, schedule's too tight already." 9. When the product underwhelms the marketplace, they'll blame marketing for stale eye candy. 10. Out of funds, they'll seek jobs in marketing.