Marketing (Gene) with music

Look for music to strike more prominent chords in e-commerce, as Web 2.0 evolves into mainstream marketing. Know that stuff you hear in brick-and-mortar retail sites --Sinatra in Polo stores and techno-riffs in Diesel? It's only a matter of time before they, and their ilk, become the soundtracks for the sites you surf. Retail rhapsodies. Creates interesting possibilities, esp. for emerging playlist sites. Up-and-coming MRT, the Santa Cruz-based outfit that operates BlueBeat, is all over this one and is pursuing the kinds of partnerships it believes will be big hits. Literally. Stay tuned for more on this hot topic.